Design directions, milestone 1

Two directions for the new Rubis store

Both are complete clickable prototypes of the US store: homepage, the three line pages, shop, product page, gift guide, story, trade sign-up and bag. Prices are the current US prices.

Version 1, Classic

Follows the brand presentation closely. Clean, calm and Swiss, with a distinct look for each line.

Open Version 1

Version 2, Editorial

Built around the watchmaking story, with scroll-driven motion, a loupe to inspect the tip and pages that change material per line.

Open Version 2