Born in Swiss watchmaking
Rubis started by making the tweezers that place ruby stones inside Swiss watch movements. The same precision now shapes brows around the world.
Rubies for watches
Our first tweezers placed ruby stones in Swiss watch movements. That gave Rubis its name.
A new direction
Fides Baldesberger takes over Outils Rubis SA in Stabio and grows the brand internationally.
The first cosmetic tweezers
She designs the first Rubis cosmetic tweezers and turns a tool into a design object.
Made in Stabio
Automation and hand finishing side by side, with a final quality check on every pair.
45 steps in every pair
Each pair of tweezers passes through 45 production steps in our Swiss factory before it reaches you.
Fides Baldesberger
An art historian who studied gemmology at the GIA in Los Angeles. In 1984 she took over Outils Rubis SA, saw the opportunity in beauty, and designed the first Rubis cosmetic tweezers.
- 1988Veuve Clicquot business award
- 2001Ernst and Young entrepreneur award
Awards and press
Design awards for a comfortable, controlled grip, and coverage in the international press.
“It is the Ferrari of cosmetics tweezers.”
Bobbi Brown in The New York Times