1961
Rubies for watches
Our first tweezers placed ruby stones in Swiss watch movements. That gave Rubis its name.
Since1961.
Rubis began by making the tweezers that place ruby stones inside Swiss watch movements. That precision now shapes brows around the world.
From watches to beauty.
1984
Fides takes the lead
Fides Baldesberger, an art historian who studied gemmology, takes over Outils Rubis SA and designs the first Rubis cosmetic tweezers.
1988
Veuve Clicquot award
Fides is recognised with the Veuve Clicquot business award, as Rubis grows internationally.
2001
Ernst & Young award
An Ernst & Young entrepreneur award follows, for redefining the beauty accessories category.
Now
From Stabio to the world
Sold in Europe, Asia and North America, and featured in Vogue, the Financial Times and The New York Times.
45
Production steps in every pair.
Automation works alongside hand finishing. Every pair of tweezers is ground, aligned and given a final quality check under magnification before it leaves Stabio.
The entrepreneur
Fides Baldesberger
An art historian who studied gemmology at the GIA in Los Angeles. In 1984 she took over Outils Rubis SA in Stabio, saw the opportunity in beauty, and designed the first Rubis cosmetic tweezers. She turned a precision tool into a design object.
1988Veuve Clicquot award
2001Ernst & Young award
Award-winning design
A comfortable grip for a controlled gesture, recognised by international design juries.
Red DotDesign award winner 2006
iFDesign award winner 1999
Good DesignAwards 1999 and 2000
FormSelected 2001
It is the Ferrari of cosmetics tweezers.
Bobbi Brown in The New York Times
The New York TimesVogueFinancial TimesELLEHarrodsSouth China Morning PostSWISS Inflight